Timeless
VISUALÂ STORYTELLING
Timeless
SPATIAL DESIGN
125 Years of Style, Elegance and Excellence
Three video installations celebrate the pioneering elegance of “Dell’Oglio,” a renowned clothing store in Palermo. Through a mĂ©lange of emotionally charged archival images, iconic details, and classic and contemporary items, “Timeless” vividly illustrates the compelling history behind the Sicilian company.
2016
38° 1′ 57 N – 14° 0’ 50 E
The work displays a fabulous scenographic setup, encompassing historical records, 2D animations, and motion graphics. Ablaze with light, the virtual environment springs to life, unveiling its inherent depth, scale, and dynamism. Reviving the original ethos of Dell’Oglio, tradition, and innovation intertwine, racing through vintage photographs and avant-garde projections. Like an invisible thread weaving through art, design, and craftsmanship, the digital frames stitch together the narrative of the Dell’Oglio store and its enduring legacy.
Heritage
Exploring the Fashion Heritage of the Past
A whimsical animated silhouette portraying the store’s founder Antonio Dell’Oglio, acts as our Cicero, guiding us back to the brand’s origins renowned for its iconic elegant style and close ties with some of Italy’s finest designers. The dynamic and hopping editing captivates the audience with historical pictures, archival material, and newspaper articles in a lively frame-by-frame animation complemented by infographics.
details
Dell’Oglio’s particulars: A Closer Look
In this segment, the tempo intensifies as gestures, details, glimpses, and stylistic details eloquently narrate Dell’Oglio’s dedication to quality apparel over the years. Vibrant colours and rhythmic loops convey the brand’s timeless elegance and originality through diverse artistic languages and references.
Future
Dell’Oglio Family: A Bright Future Ahead
Dell’Oglio’s heritage has been passed down through generations, constantly renewing its commitment to high-quality services. A modern and futuristic design echoes the efforts undertaken over the years while simultaneously gazing ahead, incessantly pursuing innovation and new challenges.
